Try to let the ideas flow without being too selective there will be time for refinement later. Make rapid iterations and make a lot of them. Now that you’re armed with insight and inspiration, it’s time to sketch. With a visual guide in front of you, you can start to hone in on the direction you and your client want to go. Curate a collection of logos, images, colours, visual cues and typography to present to your client. “A mood board is good to have as a shared reference point throughout the process,” says Giffrow. “A lot of times clients know what they want, but don’t quite have the language to communicate it.” This is where mood boards come in. “I like to gather visual examples to see what resonates with them,” says creative director Sarah Giffrow. This step is just as important for the client as it is for you. All of this background information should inform your design. Ask about the client’s mission, values, attributes, audience, competitors and more. Get to know the client and their field extensively before you start to sketch. Visual identity encompasses everything from a company’s colours and website design to its packaging, fonts and, of course, logo. The pre-design process: Visualising brand identity.Ī business logo is more than a mark it embodies the company’s visual identity.
The tenets of minimalism should be part of all strong logos, so that no matter where you take your design, you’ll have a solid foundation at the core. The less detailed your design, the more quickly your audience will recognise it.įor these reasons, minimalism is a great place to start any design, even if you don’t want to end up with a minimalist logo. From a business card to a billboard, a brand or company logo should read clearly and effectively. Minimalistic logos typically use simple shapes and monochromatic colour palettes, so they translate well across multiple mediums and sizes. Their effectiveness stems from the strength of the design alone.
Minimal logos don’t rely on intricate type treatments or detailed adornments to be effective. Or, if you’re after a clean, modern logo to refresh your brand, you might find inspiration in minimalist design principles. If you want a logo design that does a lot with a little, minimalism might be for you. Minimalist logos may be simple, but they are not simplistic. A minimalist logo strips away unnecessary embellishments and colours to create a mark that is just as impactful as an intricate design, if not more so.ĭon’t confuse minimalism with a plain or unfinished look. Moreover, the ease of customization augments the usability of these logos, making this collection a stunning canvas to paint your brand identity with minimalistic artistry.Clean lines, geometric shapes and deceptively simple design are the hallmarks of minimalist design. The elegance of simplicity blended with the aesthetic appeal of geometric design is captivating. There's a charm to the Minimal Geometric Logo Collection that's hard to resist. Made with love and dedication by eightonesix.
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